<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00692cam a22002294a 4500</leader>
  <controlfield tag="008">000405s2001    nyua     b    001 0 eng  </controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0471361224</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780471361220</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">SDU</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5415.1265</subfield>
    <subfield code="b">W763 D 2001</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Wind, Yoram.</subfield>
    <subfield code="9">195097</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Digital marketing :</subfield>
    <subfield code="b">global strategies from the world's leading experts /</subfield>
    <subfield code="c">Jerry Wind, Vijay Mahajan.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York :</subfield>
    <subfield code="b">Wiley,</subfield>
    <subfield code="c">2001.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">416 p. :</subfield>
    <subfield code="b">ill.</subfield>
  </datafield>
  <datafield tag="505" ind1=" " ind2=" ">
    <subfield code="a">HKBU Library</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Internet marketing.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Consumer behavior.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Electronic commerce.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Mahajan, Vijay,</subfield>
    <subfield code="d">1948-</subfield>
    <subfield code="9">195098</subfield>
  </datafield>
  <datafield tag="900" ind1=" " ind2=" ">
    <subfield code="a"> = C.1 SDU</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">GBE</subfield>
    <subfield code="2">lcc</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">104565</subfield>
    <subfield code="d">104565</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">HF54151265 W763 D2001</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">CGB</subfield>
    <subfield code="9">277595</subfield>
    <subfield code="a">SDU</subfield>
    <subfield code="b">SDU</subfield>
    <subfield code="c">GEN3</subfield>
    <subfield code="d">2025-08-05</subfield>
    <subfield code="e">2</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5415.1265 W763 D 2001</subfield>
    <subfield code="p">1000365745</subfield>
    <subfield code="r">2025-08-05 00:00:00</subfield>
    <subfield code="t">C.1</subfield>
    <subfield code="w">2025-08-05</subfield>
    <subfield code="y">GBE</subfield>
  </datafield>
</record>
