TY  - BOOK
AU  - Wind,Yoram
AU  - Mahajan,Vijay
TI  - Digital marketing: global strategies from the world's leading experts 
SN  - 0471361224
AV  - HF5415.1265 W763 D 2001
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - Internet marketing
KW  - Consumer behavior
KW  - Electronic commerce
N1  - HKBU Library
ER  -