Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna. - New York : Routledge, 2010. - 392 p.s : ill.

HKBU Library

9781841698892


Marketing--Psychological aspects.
New products--Psychological aspects.
Sensuality.
Senses and sensation.
Consumer behavior.

HF5415 / S478 2010