Sensory marketing : research on the sensuality of products /
edited by Aradhna Krishna.
- New York : Routledge, 2010.
- 392 p.s : ill.
HKBU Library
9781841698892
Marketing--Psychological aspects.
New products--Psychological aspects.
Sensuality.
Senses and sensation.
Consumer behavior.
HF5415 / S478 2010