Berry, Michael J. A. <br/><br/>
Data mining techniques :  for marketing, sales, and customer relationship management / 
Michael J.A. Berry, Gordon S. Linoff. 
 - 2nd ed. 
 - Indianapolis, Ind. :  Wiley Pub.,  2004. 
 - 643 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/>HKBU library 
<br/><br/><label>ISBN: </label>0471470643 9780471470649 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Marketing--Data processing.<br/>Business--Data processing.
<br/><br/><label>LC Class. No.: </label>HF5415.125  / B534 D 2004