TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon
TI  - Data mining techniques: for marketing, sales, and customer relationship management 
SN  - 0471470643
AV  - HF5415.125 B534 D 2004
PY  - 2004///
CY  - Indianapolis, Ind.
PB  - Wiley Pub.
KW  - Data mining
KW  - Marketing
KW  - Data processing
KW  - Business
N1  - Includes index; HKBU library
ER  -