TY  - BOOK
AU  - Nykiel,Ronald A.
TI  - Marketing your business: a guide to developing a strategic marketing plan 
SN  - 9780789017703
AV  - HF5415.135 N995 M 2003
PY  - 2003///
CY  - New York
PB  - Best Business Books
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Planning
N1  - HKBU Library
ER  -