Relationship marketing :  theory and practice / 
edited by Francis Buttle. 
 - London :  Chapman,  1996. 
 - 202 p. :  ill. 
<br/><br/>HKBU library 
<br/><br/><label>ISBN: </label>1853963135 9781853963131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / R382 1996