@book{104576,
	author = {Chiu, Susan. and Tavella, Domingo,},
	title = {Data mining and market intelligence for optimal marketing returns},
	publisher = {Butterworth-Heinemann/Elsevier,},
	year = {2008.},
	address = {Oxford, UK :},
	edition = {1st ed.},
	note = {Title from e-book title screen (viewed June 30, 2008).}
}