Chiu, Susan. <br/><br/>
Data mining and market intelligence for optimal marketing returns 
Susan Chiu, Domingo Tavella. 
 - 1st ed. 
 - Oxford, UK :  Butterworth-Heinemann/Elsevier,  2008. 
 - 280 p. :  ill. 
<br/><br/> Title from e-book title screen (viewed June 30, 2008). 
<br/><br/>HKBU library 
<br/><br/> YT2025 M08 
<br/><br/><label>ISBN: </label>9780750682343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Data mining.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / C485 D 2008