00665cam a2200205 a 4500008004100000020001800041040000800059050002600067100001700093245010000110250001200210260005700222300001900279500005900298505001700357518001500374650002400389650001700413700002900430080218s2008    enka   esb    001 0 eng d  a9780750682343  aSDU00aHF5415.2bC485 D 20081 aChiu, Susan.10aData mining and market intelligence for optimal marketing returnscSusan Chiu, Domingo Tavella.  a1st ed.  aOxford, UK :bButterworth-Heinemann/Elsevier,c2008.  a280 p. :bill.  aTitle from e-book title screen (viewed June 30, 2008).  aHKBU library  aYT2025 M08 0aMarketing research. 0aData mining.1 aTavella, Domingo,d1948-