TY  - BOOK
AU  - Chiu,Susan
AU  - Tavella,Domingo
TI  - Data mining and market intelligence for optimal marketing returns
SN  - 9780750682343
AV  - HF5415.2 C485 D 2008
PY  - 2008///
CY  - Oxford, UK
PB  - Butterworth-Heinemann/Elsevier
KW  - Marketing research
KW  - Data mining
N1  - Title from e-book title screen (viewed June 30, 2008); HKBU library; YT2025 M08
ER  -