Developing a market orientation / 
Rohit Deshpandé, editor. 
 - Thousand Oaks, Calif. :  Sage Publications,  1999. 
 - 320 p. :  ill. 
<br/><br/> Papers originally published as Marketing Science Institute working papers. 
<br/><br/>HKBU library 
<br/><br/> YT2025 M08 
<br/><br/><label>ISBN: </label>076191692X 0761916938 9780761916932 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Customer services.<br/>Corporate culture.<br/>Organization.<br/>Competition.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / D497 1999