TY  - BOOK
AU  - Deshpande,Rohit
ED  - Marketing Science Institute.
TI  - Developing a market orientation
SN  - 076191692X
AV  - HF5415.2 D497 1999
PY  - 1999///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Marketing research
KW  - Customer services
KW  - Corporate culture
KW  - Organization
KW  - Competition
N1  - Papers originally published as Marketing Science Institute working papers; HKBU library; YT2025 M08
ER  -