01070cam a2200241 a 4500 081121s2010 pauab b 001 0 eng 9781439900154 1439900159 SDU HF5415.2 W256 N 2010 Ward, Douglas B., 195132 A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward. Philadelphia : Temple University Press, 2010. 228 p. : ill. A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research. HKBU library YT2025 M08 Parlin, Charles Coolidge, 1872-1942. 195133 Curtis Publishing Company. 195134 Marketing research United States History. 195135 = C.1 SDU GBE lcc 104579 104579 0 0 lcc 0 HF54152 W256 N2010 0 CGB 277696 SDU SDU GEN3 2025-08-06 2 HF5415.2 W256 N 2010 1000365691 2025-08-06 00:00:00 C.1 2025-08-06 GBE