TY  - BOOK
AU  - Ward,Douglas B.
TI  - A new brand of business: Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research 
SN  - 9781439900154
AV  - HF5415.2 W256 N 2010
PY  - 2010///
CY  - Philadelphia
PB  - Temple University Press
KW  - Parlin, Charles Coolidge,
KW  - Curtis Publishing Company
KW  - Marketing research
KW  - United States
KW  - History
N1  - A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research; HKBU library; YT2025 M08
ER  -