Marketing research with SAS Enterprise guide /
Kristof Coussement, Nathalie Demoulin, Karine Charry.
- Burlington, VT : Ashgate Pub., 2011.
- 302 p. : ill.
Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis. HKBU library