TY - BOOK AU - Coussement,Kristof AU - Demoulin,Nathalie AU - Charry,Karine TI - Marketing research with SAS Enterprise guide SN - 9781409426769 AV - HF5415.2 C645 M 2011 PY - 2011/// CY - Burlington, VT PB - Ashgate Pub. KW - Marketing research KW - Data processing KW - Business N1 - Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis; HKBU library; YT2025 M08 ER -