Szmigin, Isabelle. <br/><br/>
Understanding the consumer / 
Isabelle Szmigin. 
 - London ;  Thousand Oaks :  Sage Publications,  2003. 
 - 202 p. :  ill. 
<br/><br/>HKBU library 
<br/><br/><label>ISBN: </label>0761947019 0761947000 9780761947011 9780761947004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / S998 U 2003