Sheffield, Tricia. <br/><br/>
The religious dimensions of advertising / 
Tricia Sheffield. 
 - 1st ed. 
 - New York :  Palgrave Macmillan,  2006. 
 - 190 p. 
<br/><br/>Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising. HKBU Library 
<br/><br/><label>ISBN: </label>1403974705 9781403974709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Religion in advertising.<br/>Consumption (Economics)--Religious aspects.
<br/><br/><label>LC Class. No.: </label>HF5821  / S542 R 2006