TY  - BOOK
AU  - Sheffield,Tricia
TI  - The religious dimensions of advertising
SN  - 1403974705
AV  - HF5821 S542 R 2006
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillan
KW  - Religion in advertising
KW  - Consumption (Economics)
KW  - Religious aspects
N1  - Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising; HKBU Library
ER  -