Turow, Joseph.

The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow. - New Haven : Yale University Press, 2011. - 234 p. : ill

HKBU Library

9780300165012


Consumer profiling.
Marketing--Technological innovations.
Customer services--Technological innovations.
Advertising.

HF5415.32 / T956 D 2011