Turow, Joseph. The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow. - New Haven : Yale University Press, 2011. - 234 p. : ill HKBU Library ISBN: 9780300165012 Subjects--Topical Terms: Consumer profiling.Marketing--Technological innovations.Customer services--Technological innovations.Advertising. LC Class. No.: HF5415.32 / T956 D 2011