Beasley, Ron, <br/><br/>
Persuasive signs :  the semiotics of advertising / 
by Ron Beasley, Marcel Danesi. 
 - Berlin ;  New York :  Mouton de Gruyter,  2002. 
 - 193 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>3110173409 3110173417 9783110173406 9783110173413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Signs and symbols.<br/>Semiotics.
<br/><br/><label>LC Class. No.: </label>HF5823  / B368 P 2002