00632cam a22002174a 4500008004100000020001500041020001500056020001800071020001800089040000800107050002400115100001800139245008700157260005200244300001900296505001700315650001700332650002300349650001500372700002700387020731s2002    gw a     b    001 0 eng    a3110173409  a3110173417  a9783110173406  a9783110173413  aSDU00aHF5823bB368 P 20021 aBeasley, Ron,10aPersuasive signs :bthe semiotics of advertising /cby Ron Beasley, Marcel Danesi.  aBerlin ;aNew York :bMouton de Gruyter,c2002.  a193 p. :bill.  aHKBU Library 0aAdvertising. 0aSigns and symbols. 0aSemiotics.1 aDanesi, Marcel,d1946-