00731cam a22002534a 4500 020731s2002 gw a b 001 0 eng 3110173409 3110173417 9783110173406 9783110173413 SDU HF5823 B368 P 2002 Beasley, Ron, 195164 Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi. Berlin ; New York : Mouton de Gruyter, 2002. 193 p. : ill. HKBU Library Advertising. Signs and symbols. Semiotics. Danesi, Marcel, 1946- 195166 = C.1 SDU GBE lcc 104590 104590 0 0 lcc 0 HF5823 B368 P2002 0 CGB 277752 SDU SDU GEN3 2025-08-06 2 0 HF5823 B368 P 2002 1000365992 2025-08-06 00:00:00 C.1 2025-08-06 GBE