TY  - BOOK
AU  - Beasley,Ron
AU  - Danesi,Marcel
TI  - Persuasive signs: the semiotics of advertising 
SN  - 3110173409
AV  - HF5823 B368 P 2002
PY  - 2002///
CY  - Berlin, New York
PB  - Mouton de Gruyter
KW  - Advertising
KW  - Signs and symbols
KW  - Semiotics
N1  - HKBU Library
ER  -