Sedivy, Julie. <br/><br/>
Sold on language :  how advertisers talk to you and what this says about you / 
Julie Sedivy, Greg Carlson. 
 - Chichester, West Sussex ;  Malden, MA :  Wiley-Blackwell,  2011. 
 - xii, 317 pages :  illustrations, maps  
<br/><br/> The power of choice --  The unconscious consumer --  The attentional arms race --  We know what you're thinking --  Why ads don't say what they mean (or mean what they say) --  Acting out --  Divide and conquer --  The politics of choice.  HKBU library 
<br/><br/> YT2025 M08 
<br/><br/> Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science. 
<br/><br/><label>ISBN: </label>9780470683095 0470683090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Language.<br/>Advertising.<br/>Advertising--Language.<br/>Advertising.<br/>Business and Management.<br/>Advertising.<br/>Advertising--Language.<br/>Reklam.
<br/><br/><label>LC Class. No.: </label>HF5821  / S447 S 2011