01814cam a22003257a 4500 100830s2011 enkab b 001 0 eng 9780470683095 0470683090 SDU HF5821 S447 S 2011 Sedivy, Julie. Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson. Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011. xii, 317 pages : illustrations, maps The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice. HKBU library YT2025 M08 Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science. Advertising Language. 29022 Advertising. Advertising Language. 29022 Advertising. Business and Management. Advertising. Advertising Language. 29022 Reklam. 195168 Carlson, Greg N., 1948- = C.1 SDU GBE lcc 104591 104591 0 0 lcc 0 HF5821 S447 S2011 0 CGB 278634 SDU SDU GEN3 2025-08-21 2 0 HF5821 S447 S 2011 1000364980 2025-08-21 00:00:00 C.1 2025-08-21 GBE