TY  - BOOK
AU  - Sedivy,Julie
AU  - Carlson,Greg N.
TI  - Sold on language: how advertisers talk to you and what this says about you 
SN  - 9780470683095
AV  - HF5821 S447 S 2011
PY  - 2011///
CY  - Chichester, West Sussex, Malden, MA
PB  - Wiley-Blackwell
KW  - Advertising
KW  - Language
KW  - Business and Management
KW  - Reklam
N1  - The power of choice --; The unconscious consumer --; The attentional arms race --; We know what you're thinking --; Why ads don't say what they mean (or mean what they say) --; Acting out --; Divide and conquer --; The politics of choice; HKBU library; YT2025 M08
N2  - Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science
ER  -