00877cam a22001934a 4500008004100000020001800041040000800059050002100067100002500088245008800113250001200201260004400213300001900257505028300276505001700559650004000576650002800616700003900644030520s2004    enka     b    001 0 eng    a9780415322249  aSDU00aHF5822bO82 20041 aO'Shaughnessy, John.10aPersuasion in advertising /cJohn O'Shaughnessy and Nicholas Jackson O'Shaughnessy.  a1st ed.  aLondon ;aNew York :bRoutledge,c2004.  a220 p. :bill.00tWhat facilitates persuasion and what inhibits it? --tRationality, symbolism, and emotion in persuasion --tPersuasive advertising appeals, 1 --tPersuasive advertising appeals, 2 --tPersuasive advertising appeals, 3: cognitive approaches --tPersuasive advertising appeals, 4.00tHKBU Library 0aAdvertisingxPsychological aspects. 0aPersuasion (Psychology)1 aO'Shaughnessy, Nicholas J.,d1954-