TY  - BOOK
AU  - O'Shaughnessy,John
AU  - O'Shaughnessy,Nicholas J.
TI  - Persuasion in advertising
SN  - 9780415322249
AV  - HF5822 O82 2004
PY  - 2004///
CY  - London, New York
PB  - Routledge
KW  - Advertising
KW  - Psychological aspects
KW  - Persuasion (Psychology)
N1  - What facilitates persuasion and what inhibits it? --; Rationality, symbolism, and emotion in persuasion --; Persuasive advertising appeals, 1 --; Persuasive advertising appeals, 2 --; Persuasive advertising appeals, 3: cognitive approaches --; Persuasive advertising appeals, 4; HKBU Library
ER  -