Samuel, Lawrence R. <br/><br/>
Freud on Madison Avenue :  motivation research and subliminal advertising in America / 
Lawrence R. Samuel. 
 - Philadelphia :  University of Pennsylvania Press,  2010. 
 - 218 p. 
<br/><br/>The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. HKBU library 
<br/><br/> YT2025 M08 
<br/><br/><label>ISBN: </label>9780812242515 0812242513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)--History.--United States<br/>Subliminal advertising--History--United States<br/>Advertising--Psychological aspects--History.--United States<br/>Consumer behavior--History.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.34  / S783 2010