TY  - BOOK
AU  - Samuel,Lawrence R.
TI  - Freud on Madison Avenue: motivation research and subliminal advertising in America 
SN  - 9780812242515
AV  - HF5415.34 S783 2010
PY  - 2010///
CY  - Philadelphia
PB  - University of Pennsylvania Press
KW  - Motivation research (Marketing)
KW  - United States
KW  - History
KW  - Subliminal advertising
KW  - Advertising
KW  - Psychological aspects
KW  - Consumer behavior
N1  - The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects; HKBU library; YT2025 M08
ER  -