Gulas, Charles S., <br/><br/>
Humor in advertising :  a comprehensive analysis / 
Charles S. Gulas and Marc G. Weinberger. 
 - Armonk, N.Y. :  M.E. Sharpe, Inc.,  2006. 
 - 240 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>0765616130 9780765616135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Wit and humor in advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / G971 H 2006