Cronin, Anne M.,

Advertising and consumer citizenship : gender, images, and rights / Anne M. Cronin. - London ; New York : Routledge, 2000. - 179 p. : ill.

HKBU Library

0415223237 0415223245 9780415223232 9780415223249


Advertising--Psychological aspects.
Consumer behavior.
Sex role in advertising.

HF5822 / C947 A 2000