01959cam a22002534i 4500008004100000020001800041020001800059040000800077050002400085100003000109245013000139260003800269300001800307505001700325520105100342650003301393650001801426650002401444650004601468650004201514650007501556650005201631700002201683120207s2012    enk      b    001 0 eng    a9780857852021  a9780857852014  aSDU00aHF5821bM245 A 20121 aMalefyt, Timothy de Waal.10aAdvertising and anthropology :bethnographic practice and cultural perspectives /cTimothy de Waal Malefyt, Robert J. Morais.  aLondon :bBerg Publishers,c2012.  a186 p. :bill  aHKBU Library  a"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- 0aAdvertisingxSocial aspects. 0aAnthropology. 0aMarketing research. 7aSOCIAL SCIENCE / Anthropology / Cultural. 7aSOCIAL SCIENCE / Sociology / General. 7aBUSINESS & ECONOMICS / Industries / Media & Communications Industries. 7aBUSINESS & ECONOMICS / Advertising & Promotion.1 aMorais, Robert J.