TY  - BOOK
AU  - Malefyt,Timothy de Waal
AU  - Morais,Robert J.
TI  - Advertising and anthropology: ethnographic practice and cultural perspectives 
SN  - 9780857852021
AV  - HF5821 M245 A 2012
PY  - 2012///
CY  - London
PB  - Berg Publishers
KW  - Advertising
KW  - Social aspects
KW  - Anthropology
KW  - Marketing research
KW  - SOCIAL SCIENCE / Anthropology / Cultural
KW  - SOCIAL SCIENCE / Sociology / General
KW  - BUSINESS & ECONOMICS / Industries / Media & Communications Industries
KW  - BUSINESS & ECONOMICS / Advertising & Promotion
N1  - HKBU Library
N2  - "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"--
ER  -