Marich, Robert. <br/><br/>
Marketing to moviegoers :  a handbook of strategies and tactics / 
Robert Marich. 
 - 3rd ed. 
 - Carbondale ;  Edwardsville :  Southern Illinois University Press,  2013. 
 - 417 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/>HKBU library 
<br/><br/> YT2025 M09 
<br/><br/><label>ISBN: </label>9780809331963 0809331969 9780809331970 0809331977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motion pictures--Marketing.<br/>Motion pictures--Distribution.
<br/><br/><label>LC Class. No.: </label>PN1995  / M332 M 2013