TY  - BOOK
AU  - Marich,Robert
TI  - Marketing to moviegoers: a handbook of strategies and tactics 
SN  - 9780809331963
AV  - PN1995 M332 M 2013
PY  - 2013///
CY  - Carbondale, Edwardsville
PB  - Southern Illinois University Press
KW  - Motion pictures
KW  - Marketing
KW  - Distribution
N1  - Includes index; HKBU library; YT2025 M09
ER  -