Gunter, Barrie. <br/><br/>
Media Research Methods : Measuring Audiences, Reactions and Impact / 
Barrie Gunter 
 - London :  SAGE Publications,  2000 
 - 314 p 
<br/><br/> HKBU library = C.1 
<br/><br/>HKBU library 
<br/><br/> YT2025 M09 
<br/><br/><label>ISBN: </label>076195659x  1,275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>P91.3  / G977 M4 2000