TY  - BOOK
AU  - Gunter,Barrie
TI  - Media Research Methods : Measuring Audiences, Reactions and Impact
SN  - 076195659x
AV  - P91.3 G977 M4 2000
PY  - 2000///
CY  - London
PB  - SAGE Publications
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - HKBU library = C.1; HKBU library; YT2025 M09
ER  -