Customer relationship management :   a global perspective /  
Gerhard Raab [and others] 
 - Burlington, VT :  Gower,  2008 
 - 204 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9780754671565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management 
<br/><br/><label>LC Class. No.: </label>HF5415.5  / C987 2008