Baisya, Rajat K  <br/><br/>
Branding in a competitive marketplace /| 
Rajat K. Baisya 
 - New Delhi :  SAGE/Response Business Books,  2013  
 - 229 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9788132110590 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) <br/>Brand name products<br/>Strategic planning 
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / B163 B 2013