00513cam a22001697a 4500008004100000020001800041040000800059050002900067100002100096245006200117260005400179300001900233505001700252650002600269650002400295650002400319090810s2013    ii a     b    001 0 eng    a9788132110590  aSDU00aHF5415.1255bB163 B 20131 aBaisya, Rajat K 10aBranding in a competitive marketplace /|cRajat K. Baisya  aNew Delhi :bSAGE/Response Business Books,c2013   a229 p. :bill.0 aHKBU Library 0aBranding (Marketing)  0aBrand name products 0aStrategic planning