Social marketing to protect the environment :  what works / 
Doug McKenzie-Mohr [and others].  
 - Thousand Oaks, CA :  SAGE Publications,  2012 
 - 237 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9781412991292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Green marketing.<br/>Environmental protection.
<br/><br/><label>LC Class. No.: </label>HF5414  / S678 2012