TY  - BOOK
AU  - McKenzie-Mohr,Doug
TI  - Social marketing to protect the environment: what works 
SN  - 9781412991292
AV  - HF5414 S678 2012
PY  - 2012///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Social marketing
KW  - Green marketing
KW  - Environmental protection
N1  - HKBU Library
ER  -