Donovan, Rob <br/><br/>
Principles and practice of social marketing :  an international perspective / 
Rob Donovan and Nadine Henley 
 - New York :  Cambridge University Press,  2010 
 - 504 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9780521167376 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>LC Class. No.: </label>HF5414  / D687 P 2010