TY  - BOOK
AU  - Donovan,Rob
AU  - Henley,Nadine
TI  - Principles and practice of social marketing: an international perspective 
SN  - 9780521167376
AV  - HF5414 D687 P 2010
PY  - 2010///
CY  - New York
PB  - Cambridge University Press
KW  - Social marketing
N1  - HKBU Library
ER  -