Grapentine, Terry  <br/><br/>
Applying scientific reasoning to the field of marketing :    make better decisions / 
Terry Grapentine  
 - New York :  Business Expert Press,  2012 
 - 244 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9781606493670 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management <br/>Marketing--Decision making 
<br/><br/><label>LC Class. No.: </label>HF5414  / G766 A 2012