TY  - BOOK
AU  - Grapentine,Terry
TI  - Applying scientific reasoning to the field of marketing :  : make better decisions 
SN  - 9781606493670
AV  - HF5414 G766 A 2012
PY  - 2012///
CY  - New York
PB  - Business Expert Press
KW  - Marketing
KW  - Management
KW  - Decision making
N1  - HKBU Library
ER  -