Quantitative modelling in marketing and management /    
edited by Luiz Moutinho (University of Glasgow, UK), Kun -Huang Huarng (Feng Chia University, Taiwan (ROC)).  
 - New Jersey :  World Scientific,  2013. 
 - 503 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9789814407717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Mathematical models.<br/> Marketing--Mathematical models. 
<br/><br/><label>LC Class. No.: </label>HD30.25  / Q1 2013